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Where will Recruitment Marketing Innovation Happen? Hint: Not Where You Think

Photo by Ameen Fahmy on Unsplash Throughout my research into recruitment marketing and employer branding as I’ve written my book, I’ve noticed a focus on enterprise companies and what they’re doing.

Why ‘Filling the Funnel’ is a Horrible Recruitment Marketing Strategy

Photo by Ajeet Mestry on Unsplash For as long as I can remember, “fill the funnel” has been a mantra among recruiting professionals – and salespeople.

What If…?

What if you could develop a part of your recruitment program that lowered your time to hire?

They Want to Hear From You

According to SmashFly’s 2020 Recruitment Marketing Benchmark Report, only 43% of the employers interviewed have a “talent network,” and of those, only 8% send content other than jobs.

Email Marketing: Overlooked and Still Effective

My morning run was spent thinking about what was the most significant need organizations have when it comes to recruitment marketing. I then thought about how the things I work with every day as a ...

What Will I Be?

Email lists and quality content are the cornerstones of an effective marketing program.
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