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My Eagle Guide

February 5, 2021 Travis L. Scott

Photo by Kea Mowat on Unsplash It’s been a challenging week filled with anxiety, self-doubt, and questioning. Don’t get me…

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Posted in: Uncategorized

Where will Recruitment Marketing Innovation Happen? Hint: Not Where You Think

October 21, 2020 Travis L. Scott 226 Comments

Photo by Ameen Fahmy on Unsplash Throughout my research into recruitment marketing and employer branding as I’ve written my book,…

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Posted in: Recruitment Marketing

Why ‘Filling the Funnel’ is a Horrible Recruitment Marketing Strategy

October 20, 2020 Travis L. Scott

Photo by Ajeet Mestry on Unsplash For as long as I can remember, “fill the funnel” has been a mantra…

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Posted in: Hiring, Recruitment Marketing

200-Day Streak

August 28, 2020 Travis L. Scott

On Sunday, February 9, 2020, I started a streak. Today, August 27, 2020, was Day 200 of my writing streak.…

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Posted in: Inspiration, Motivation, Personal Stories, Writing

What If…?

August 25, 2020 Travis L. Scott 172 Comments

What if you could develop a part of your recruitment program that lowered your time to hire? What if you…

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Posted in: Hiring, Recruitment Marketing

They Want to Hear From You

Travis L. Scott

According to SmashFly’s 2020 Recruitment Marketing Benchmark Report, only 43% of the employers interviewed have a “talent network,” and of…

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Posted in: Hiring, Recruitment Marketing

Email Marketing: Overlooked and Still Effective

August 19, 2020 Travis L. Scott

My morning run was spent thinking about what was the most significant need organizations have when it comes to recruitment…

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Posted in: Hiring, Recruitment Marketing

What Will I Be?

August 5, 2020 Travis L. Scott

Email lists and quality content are the cornerstones of an effective marketing program. Social media and branding are great, but…

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Posted in: Hiring, Recruitment Marketing

Diving Headfirst into Brand Marketing

May 21, 2020 Travis L. Scott

My career has been an interwoven combination of corporate recruiting and digital marketing, with some sales roles thrown in.  When…

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Posted in: Inspiration, Marketing, Motivation, Personal Stories

Tough Decisions and the Dogs We Love

April 15, 2020 Travis L. Scott

This has been a tough week and it’s only going to get more difficult.  One of my dogs, Rudi, is…

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Posted in: Personal Stories

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